Ravens Wide Receiver Zay Flowers Partners With M&T Bank

BALTIMORE, MD — Baltimore Ravens wide receiver Zay Flowers has partnered with New York-based M&T Bank on a new marketing campaign for the upcoming 2024 NFL season.

In a news release shared Monday, the company said the campaign titled "All 4 for the Flock" will highlight Flowers around Baltimore and illustrate how football brings the community together.

"Zay Flowers is one of the best young route runners in professional football, but he can also display the best routes in building a foundation of commitment and success," Brian Walter, M&T Bank regional president for greater Baltimore, said in a statement. "He's a dynamic fit for M&T Bank, bringing a big heart for community impact and a sharp business acumen both on and off the field."

Flowers, a former Boston College standout, joined the Ravens in 2023 and quickly became a fan favorite for his impressive rookie season leading up to the team’s AFC Championship game.

During a news conference, Flowers said he plans to use the platform to help kids in Baltimore.

"I'm looking forward to what we can do for Baltimore and the kids in this community," Flowers said." I know M&T Bank's been involved with kids and they've been doing this for over 20 years in Baltimore, so I look forward to getting to work, helping everybody in the community, getting to know Baltimore even more and going to work with M&T Bank."

M&T Bank Corporation is headquartered in Buffalo, New York, and provides banking products and services in 12 states across the northeastern United States.

The company, which has naming rights to the Ravens' stadium in Baltimore, has contributed more than $1 million to the Ravens Foundation, which has been allocated to a range of community initiatives during the past 20 years, according to a news release.