Beverly Main Streets Launches Small Business Spotlight Program

BEVERLY, MA — Beverly Main Streets is looking to showcase the city's small downtown businesses with the launch of its Small Business Spotlight this month.

Beverly Main Streets will be sharing the stories behind businesses within their district, which includes Cabot Street, Rantoul Street, and portions of adjoining streets.

For the inaugural year, this program will be supported by Cross Insurance. Stories will be featured across Beverly Main Streets' social media channels as well as in a newly launched blog.

"This investment from Cross Insurance will be instrumental in helping us promote our downtown businesses and the stories that shape our district," Beverly Main Streets Executive Director Erin Truex said. "It is our hope to highlight businesses that folks may not be familiar with and amplify diverse perspectives and voices within our community."

The Small Business Spotlight will utilize Beverly Main Streets' reach on social media to both familiarize residents with businesses in their community and drive tourism to Beverly from out of the region.

"We are excited to partner with Beverly Main Streets to highlight the individuals behind the businesses that make up downtown Beverly. As a family-owned business, we know firsthand how important the people behind the businesses are," said Lisa Marciano, Senior Vice President of Cross Insurance — Beverly.

(Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at Scott.Souza@Patch.com. X/Twitter: @Scott_Souza.)