Black Friday May Dominate for Many, But Remember Beverly Businesses On Small Business Saturday

You’ve got your sales highlighted, your routes planned, and you’re all ready for Black Friday and its mega-sales.

Chances are, you won’t be done with your shopping. And with that in mind, local merchants are urging shoppers to remember them on Small Business Saturday.

The “Small Business Saturday” movement began five years ago, as a way to encourage customers to patronize their local stores, according to the American Express company’s website, a promoter of the event. Spending locally has an impact within the community, as the company hires local residents to work, and in turn their money goes back into the local economy.

The U.S. Senate officially recognized the day in 2011, and American Express continues to promote the topic today. On the American Express Small Business Saturday website you can find local small businesses in and near Beverly.

American Express also offers incentives to its customers who use their American Express card for purchases from participating businesses on Saturday, according to the site.