Boston Burger Co. Launching 'BurgaBox' Home Delivery

BOSTON, MA—The guys that brought you burgers like "The Hot Mess" (bacon, sweet potato fries, thousand island dressing, diced pickles, jalapeño, red onion, lettuce, american cheese) and "The King" (peanut butter, bacon, fried bananas, cinnamon/sugar) have decided that the typical home delivery meal kits are just too [bleeping] healthy.

Peppered with the company's trademark profane humor, Boston Burger Co. announced Friday it's creating a subscription meal box of its own, the "BurgaBox."

As described on newly launched BurgaBox.com, a HelloFresh box founds its way to the Boston Burger Co. offices, where it proceeded to befuddle the company's owners, who pondered, "Do people actually want to eat this? Or are they eating this because they have no better options?"

Then, says the site, co-owner Sebastian “Sebby” Fricia, had the revelation, "Why don't we put our burgas in a box and ship them? Then people won't have to eat this s--t anymore!"

A promo video gives a sense of the contrast they're trying to establish, and the contents of the boxes:

"Toss the quinoa and kale and get ready to Eat Like a Boss, Not a B---h!" says the tagline.

We assume our savvy Patch readers can fill in the blanks.

Set to start shipping in September, BurgaBox is billed as "the most ridiculous meal kit on Earth."

>> Photo via BurgaBox