Braintree Bakery Partners With National Supermarket For Holiday Exclusive

BRAINTREE, MA — A supermarket chain and a local bakery have teamed up for the holidays on a limited edition bread that will also mean giving back this season.

Hannaford Supermarkets and Fireking Baking Company will team up for the limited edition specialty bread available in all 188 Hannaford stores.

Freshly baked by Fireking in Braintree, the festive White Chocolate Cranberry Boule blends rich white chocolate and tart cranberries for a treat that exemplifies the season.

As for how the spirit of giving kicks in, $1 from every loaf sold will be donated to local Boys & Girls Clubs in Hannaford’s communities.

“At Hannaford, we take great pride in partnering with local businesses like Fireking Baking Company that share our passion for quality and care,” said Sherri Stevens, Community Impact Manager at Hannaford Supermarkets. “This festive holiday bread brings together the best of our region— great food, great people and a shared commitment to giving back.”

A longtime Hannaford partner recognized for its premium artisan breads, Fireking will bake approximately 20,000 fresh loaves for this seasonal offering.

The White Chocolate Cranberry Boule is exclusively available in the bakery department at all Hannaford locations for a limited time only, while supplies last.

“We are so happy and proud to be a part of this partnership with Hannaford and the Boys and Girls Club,” said Chris Gregg, Vice President of Sales and Business Development at Fireking Baking Company. “Our goal in working with Hannaford was to create an exceptional bread that customers would be proud to put on their tables to enjoy with friends and family. Being able to pay it forward and help local communities makes this process even more rewarding for all of us. We hope everyone enjoys the White Chocolate Cranberry Boule throughout this holiday season.”

A portion of proceeds from all loaves sold will benefit programming at local Boys and Girls Clubs in Hannaford’s communities, including Boys and Girls Clubs of Southern Maine; Boys and Girls Club of Fitchburg and Leominster in Massachusetts; Boys and Girls Clubs of Central and Northern New Hampshire; Boys and Girls Club of Ulster County in New York and Boys and Girls Club of Burlington in Vermont.

“We’re incredibly grateful to Hannaford for choosing to support the Boys and Girls Club of Fitchburg and Leominster through this holiday offering,” said Jeff Bercume, CEO of Boys and Girls Club of Fitchburg and Leominster. “Their generosity directly fuels the mentoring, safety and opportunity our kids rely on every day.”