Liquor Store Seeks To Modernize Massachusetts Alcohol Laws

BOSTON, MA – If you take issue with any of Massachusetts' laws regarding alcohol sales, there's some good news. Total Wine & More, whose latest location opened in Danvers in April, is starting a campaign to support the modernization of alcohol sales in Massachusetts.

The "Consumer First" initiative seeks to provide information and advocacy to update regulations of alcohol sales, according to a statement from Total Wine. The reforms would focus on retailer coupon and customer loyalty programs, and regulations on bulk wholesale discounts.

The Mass Consumers First Website notes that the ban on Sunday liquor sales is another restriction that would be targeted.

"Total Wine & More has a long track record as a proven consumer ally, and this new Consumers First campaign will promote sensible and much needed updates to Massachusetts’ alcohol sale laws – some of which date back to Prohibition," said Ed Cooper, Vice President, Public Affairs & Community Relations at Total Wine & More.

Click here to learn more about the initiative.

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