Think Showing Up on Google Is Enough? AI Might Disagree

For years, showing up on Google search has been the goal for most small businesses. But now, tools like ChatGPT, Google’s AI Overviews, and Bing Copilot are changing how people find what they need, often giving direct answers instead of showing a list of links.

That shift means a business can do everything “right” for SEO and still be left out of the conversation if it’s not visible to these new AI tools. AI visibility, how often a business appears in AI-generated responses, is becoming just as important as traditional search visibility.

Here in MetroWest, where so many small businesses rely on being found online, understanding how AI visibility works can help owners stay competitive as search continues to evolve.

For anyone curious about how this affects their business, Streetlight Local in Framingham recently published a full article on the topic: What Is AI Visibility and Why Small Businesses Can’t Ignore It.

Questions or thoughts? Reach us anytime at hello@streetlightlocal.com