Malden Business Owner Recognized By Center For Women And Enterprise

MALDEN, MA — The Toyary Founder and Owner Sara Altukhaim is an inaugural recipient of the Center for Women and Enterprise’s “Women Entrepreneurs Who Lift Up Massachusetts Award” for 2024.

The Toyary is a membership-based, toy-sharing platform for families. It aims to minimize toy disposal by offering the ability to lend products. It is headquartered at 730 Eastern Ave. Altukhaim said she became passionate about finding a more sustainable way for children to consume toys and entertainment after a decade of working in the field of retail and studying consumer behavior.
CWE works to connect and uplift female entrepreneurs throughout the state. Altukhaim was presented the award by the organization at the State House with Secretary of Economic Development Yvonne Hao and other state legislators in attendance.

“At The Toyary, we are committed to fueling learning through play while ending the cycle of toy overwhelm and purging,” Altukhaim said. “This recognition reflects the hard work and passion we bring to uplifting our community and driving economic growth.”

CWE President and CEO Gaby King Morse emphasized the importance of highlighting female entrepreneurs and their businesses.

“It’s inspiring to see the collective strength of women entrepreneurs who uplift communities and create opportunities,” King Morse said. “CWE is proud to celebrate these remarkable women and support their journeys through entrepreneurship.”

According to the Small Business Administration, Massachusetts has more than 240,000 women-owned businesses, accounting for nearly half a million jobs.