Cumberland Farms to Sponsor Mass Pike Tolls on Friday

The following information is from a Cumberland Farms press release:

Just ahead of St. Patrick's Day, Massachusetts Turnpike (I-90) tolls will be FREE on 3/15 from 5-6 p.m. for travelers passing through the Allston/Brighton, Natick, and Weston toll plazas (Interchanges 13, 15 and 19), thanks to a sponsorship from Cumberland Farms and its SmartPay Check-Link program.  

The Cumberland Farms SmartPay Check-Link payment program allows users to pay for gas and in-store purchases using their mobile phone or with a swipe of a card. After completing a free online enrollment process at cumberlandfarms.com/smartpay, customers will automatically save 10 cents on every gallon of gas, every day.

Cash customers must still stop at the toll plaza where booth operators will be giving drivers a small gift from Cumberland Farms. E-ZPass holders will receive a credit on their monthly statement and details about SmartPay. In 2012, MassDOT logged approximately 12,000 toll transactions at the sponsored plazas on the Friday before St. Patrick’s Day.