Immersive Gamebox Opens Natick Mall Location

NATICK, MA — The Natick Mall welcomed its newest tenant on Friday in Immersive Gamebox.

The immersive gaming company opened a new location with seven Gameboxes. It also marks the first location in Massachusetts and the 22nd across the US and Europe, Middle East and African market, company officials said.

"Massachusetts is such an exciting state to be moving into this year and Natick Mall is a great location for Immersive Gamebox to be breaking ground there," said Will Dean, co-founder and CEO of Immersive Gamebox.

"Immersive Gamebox is perfect for friends to get together and families to spend quality time together - we can’t wait for people to be enjoying our games in Natick."

Immersive Gamebox offers interactive, digital games in "smart rooms" and is suitable for all ages, officials said.

Ticket prices range from $22.99 to $42.99 and can be purchased both online and in-store.

Since 2020, Immersive Gamebox has expanded into the US market with locations in San Jose, Rancho Cucamonga, Denver, Chicago, San Antonio, Dallas, Houston, Salt Lake City, Arlington and New York, company officials said.