Wayfair Launches 2 Pop-Up Shops, And One Is In Natick

NATICK, MA—Online home furnishings giant Wayfair is launching two holiday pop-up shops, and one of them is in Natick.

With locations at the Natick Mall in Natick and the Westfield Garden State Plaza in Paramus, NJ, starting on Nov. 1 invites shoppers to "explore the unlimited possibilities in home enabled by its flagship e-commerce site."

“We are bringing the Wayfair brand directly to shoppers in a completely new format this holiday season,” said Ed Macri, chief product and marketing officer, Wayfair, in a statement. “Building on the success of our television advertising and direct mail, this pop-up experience is yet another way we are deepening engagement with customers beyond our online presence.”

Wayfair customer service and home design experts will be on site to answer questions, recommend products and introduce shoppers to innovative new home solutions including Wayfair’s e-design platform. There's also a "how-to" station in the shop and more than 100 fabric swatches with which to create custom furniture.

“For the first time ever, shoppers will be able to step into the world of Wayfair,” added Macri in a statement. “We’re excited to connect with shoppers face-to-face and introduce them to the endless possibilities in shopping for home. We look forward to welcoming both new and loyal customers in an even more personal way this holiday season.”

The shop will be located in the center court at the Natick Mall and will be open through Jan. 2, 2019.

Photo submitted by Wayfair, used with permission on Patch