Burn, Burn, Burn: Zach Bryan & Kerouac's Storytelling Tee Drop

If you're anything like me, you live for a good story—the kind that hits you right in the gut and sticks with you long after you've heard it. Well, get ready, because two of the best storytellers from two different eras just dropped something amazing: the Jack Kerouac Estate and multi-GRAMMY® Award-winning singer-songwriter Zach Bryan have collaborated on a brand new limited-edition T-shirt collection!

And trust me, this isn't just cool merch.

The Ultimate Road Trip: Kerouac Meets Bryan

This whole partnership is like a beautiful, full-circle moment. It’s about two guys—one a literary legend, the other a modern music icon—who share the same driving philosophy: honesty, raw creativity, and a passion for the open road.
The collection beautifully fuses imagery of Kerouac and Bryan, often incorporating that famous, urgent line from On the Road: "burn, burn, burn."
If that sounds familiar, it's because Zach Bryan kept that flame alive in his own anthem, "Burn, Burn, Burn." Seriously, the shared, restless energy between these two worlds is absolutely electric.

“Zach Bryan’s music reflects the same authenticity and emotional weight that sustains Kerouac’s writing,” said Jim Sampas, Literary Executor of the Jack Kerouac Estate. “Since buying the historic church in May, he's done everything with respect for Jack’s legacy."

And get this: Zach wasn't just a name slapped on a tag. Sylvia Cunha, Director of Marketing and Business Development for the Kerouac Estate, confirmed: “Zach has been directly involved in every step of this partnership, from concept development and shirt quality to visuals and the intent of each design. The goal was to create something true to him and Jack…a full circle moment bringing them together for a purpose.”

Wearable History: The Tees

The shirts are seriously sharp, coming in classic red, black, and a vintage wash grey. They feature portraits of both Kerouac and Bryan, cool original artwork, and the author’s timeless words. Each piece is a total nod to their mutual belief that storytelling can be a powerful tool for connection and change.

The Best Part? It’s All for an Incredible Cause! 🤝

Here’s where you become a real hero: the net proceeds from this collection are going directly toward transforming a historic building in Kerouac’s hometown of Lowell, Massachusetts—the Saint Jean Baptiste Church—into the future Jack Kerouac Center.
Why this church? It’s where Kerouac served as an altar boy and the site of his funeral mass back in 1969. Talk about deep roots!
The center is going to be a multidisciplinary cultural hub and a legacy-builder, featuring:

• 🏛️ A museum and archive of rare manuscripts, photos, and recordings.
• 🎤 A live music venue and recording studio (perfect for future road-weary troubadours!).
• 📚 Educational spaces for new writers and musicians.
• 🏘️ A much-needed gathering place for the community and visiting artists.

This is a chance to grab some killer merch that links you to two legendary voices, all while helping build a home for the next generation of storytellers.

You can snag the Zach Bryan x Jack Kerouac Estate collaboration right now at JackKerouac.com.

Which design are you grabbing first? Let me know!