Somerville’s Assembly Row Kicks Off Holiday Season With Decor, Events

SOMERVILLE, MA — Assembly Row, Somerville’s dynamic mixed-use neighborhood, is kicking off a season of shopping, celebrating, and giving on Monday, Nov. 21.

Ambient lighting, décor, and the neighborhood’s signature 40-foot trusses will light up the streets to create a festive atmosphere and seasonal backdrops just in time for Black Friday shopping.

The ever-popular Ice Sculpture Stroll, sponsored by Capital One Café, returns on Dec. 8 from 6-8 p.m. with nine designs to surprise and delight guests as they follow a holiday map around the property. Customers should also keep an eye out for seasonal giveaways on Assembly Row’s Instagram page for a chance to win a variety of prizes ahead of the holidays.

Starting Nov. 26, Somerville Media Center will welcome visitors every weekend with cheerful holiday music and, for the first time ever, shoppers can “Deck the Cause” by purchasing a glass, limited-edition Assembly Row ornament with net proceeds benefitting the Somerville YMCA.

“The magic of holiday season will be stronger than ever at Assembly Row with a slate of new stores, restaurants and seasonal decorations at every turn,” David Middleton, Vice President/General Manager at Assembly Row, said in a statement. “We’re especially proud to partner with the YMCA for Deck the Cause to help raise money for such a wonderful organization and pillar of the Somerville community.”

YMCA volunteers will be selling 500 limited-edition Assembly Row ornaments near J.P. Licks on Black Friday and every Saturday and Sunday from 1-5 p.m. while supplies last. Customers planning on attending the Ice Sculpture Stroll on Dec. 8 can also preorder their ornament online for pick up during the event.

In addition to property programming, Athleta, Pandora, and ZWILLING J.A. Henckels cutlery and kitchenware open this month just in time for holiday shopping. In addition, Civility Social House is joining recently opened Clover Food Lab and Tatte Bakery & Café later this month.