A New Business In Wellesley

A New Business In Wellesley

by Rama K. Ramaswamy

Inna Kisseleva and her husband, Keith Deeley, held the grand opening for their new business venture, their first one together, on October 22nd of this year. What’s the business, you ask? It’s called CannaBe Well, Inc. (CBW) and Deeley said, “in my own quest to find the product I could trust, I decided to start my own company that would bring the high-quality THC free CBD product to the market.” Deeley suffers from chronic pain due to his long-term activities of playing and coaching sports.

According to Kisseleva, “we are the founders, but it's been a team effort. Our daughter Yana has been instrumental in creating our social media presence. In charge of another critical part of our company is Brendan Kiernan from Wayland. Brendan writes our blogs and does a lot of research (https://www.facebook.com/115141800316568/posts/122088462955235/)

Kisseleva immigrated from Russia in 1995, received a Bachelors in Accounting from Bentley University, and Masters of Taxation from Bryant University, Inna is a CPA with close to 20 years of experience and runs her own practice as of July 2019, Inna Kisseleva, CPA & Associates Inc. Deeley grew up in Natick, graduated from Natick High School in 1994 and received a Bachelor's in Justice Studies in 1998 from Norwich University in Northfield, VT. With a passion for physical fitness and sports, he was involved in coaching wrestling and fitness training all ages for 16 years until 2017. Deeley worked for Bose Corporation for 17 years, he started in the mailroom and moved into their sales department and experienced working in different roles, including managing sales teams and business development. Over the past 3 years, prior to opening this business, Deeley worked in Business Development for Fowler High Precision in Newton.

When asked why this couple chose this particular business, Deeley said, “we believe in the potential of CBD and have both personally benefited from it. I shared my personal CBD story on our Facebook page click here. Over the past few years we've been purchasing CBD products and tried a lot of different brands to find the quality products we liked best. Some brands worked better than others, however, they would rarely fully meet our expectations on taste, feel, and effect. Over time and the more we learned about CBD and experienced its benefits it raised our expectations of the products. We decided to create our own products and partner with a farm and lab located in Colorado. We’ve collaborated with our team to create a product line 100% made in Colorado. Our line of ingestible, topical and includes skincare products that finally meets our high expectations, and which we could confidently recommend to our family and friends. In support of preserving the environment, we use sustainable farming methods to grow our organic, non-GMO hemp. The purest and safest CO2 extraction method is used to produce our premium quality CBD oil. And we carefully choose 100% all-natural ingredients that are 3rd party lab-tested for quality and purity. These important details are critical to reaching our high standards for taste, feel, effect, and safety of each product. CannaBe Well provides us the opportunity to educate our community on various cannabis related topics including benefits, uses, and dosage. Our social media and website is a platform for people who want to share their own CBD and wellness routine stories and be supportive to other people’s physical and mental wellness.”

When asked how the business is going so far and about the impact due to the pandemic, Deeley said, “we've had a lot of support since our October 22nd grand opening and are excited about the growing CBW community we are building. We’ve also been working with other local, small businesses that are supporting CannaBe Well with different aspects of our operations. Supporting our local business community is very important to us and our company. The idea and grand opening of CannaBe Well all came together during the pandemic. We knew the common obstacles that everyone is facing and decided that an online storefront offering free shipping at https://shopcbw.com would be the most convenient way to offer everyone our products and build the CBW community.”

Lastly, Deeley asks for community feedback and support, “CannaBe Well is looking for people and/or companies to help promote our products and community. For those who want to promote CBW products we have an affiliate program go to https://shopcbw.goaffpro.com/create-account to learn more. For businesses looking to use our products for business services or maybe even stock CBW products to sell, we’d love to connect with you, please visit our contact page at https://shopcbw.com/pages/contact-us and send us a message.” For more information, goto: Https://shopcbw.com