Tom Brady-Backed Candy Company Holds New England Easter Egg Hunt

By ALEX NEWMAN (Patch Staff)

WILMINGTON, MA - A health-conscious candy company is turning the Northeast into its backyard this Easter.

Those who buy UnReal Candy's Easter tins at Whole Foods may find a prize inside - one of 50 golden eggs hidden across Massachusetts, Maine, Rhode Island, New Hampshire and parts of Connecticut.

The grand prize winner will receive a "family-oriented experience" of up to $5,000, while first and second prize winners will receive a cash prize. In addition, four first prize winners will have the option to opt out of the $500 reward in exchange for a signed New England Patriots jersey.

UnReal Candy, a local company based out of Newbury Street in Boston, makes its treats without artificial ingredients in an effort to "un-junk" junk food. Its use of non-GMO, fair trade, organic and sustainable ingredients has been endorsed by many celebrities, including Matt Damon, John Krasinski, John Legend and Twitter co-founder and CEO Jack Dorsey.

But perhaps its fiercest champions are New England Patriot Tom Brady and his wife, Gisele Bundchen, who support the brand's healthy approach to candy. Last Halloween, Brady surreptitiously walked through Whole Foods wearing a skull mask and left his autograph in 50 Unreal Candy baskets.

So far, winners have been crowned in Nashua, NH, Portland ME, and towns in Massachusetts.

Photo Credit: UnReal Candy