Barrel One Buys Worcester's Greater Good Brewing In Blockbuster Beer Acquisition

WORCESTER, MA — The latest in a string of major brewing company acquisitions and consolidations is a big one in Massachusetts, with Barrel One Collective, whose brands include Harpoon, Smuttynose and Wachusett, announcing on Wednesday that it is buying the parent company of Worcester-based Greater Good Imperial Brewing Company.

Barrel One said in a statement that this acquisition marks a "full-circle moment" for Worcester native Dan Kenary, who is now operating a beloved local brewery in his hometown.

"Greater Good has carved out a distinct space in the craft world with its unapologetically big, flavorful beers and cult following in Central Mass," said Dan Kenary, CEO of Barrel One Collective. "Their team's focus on quality, authenticity, innovation, and community perfectly aligns with our company values and shared ambition of pushing the boundaries of what craft beer can be."

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Founded in 2016, Greater Good is best known for its award-winning line of imperial IPAs, stouts, and lagers – including Pulp Daddy, Greylock, Giant Pumpkin, and Good Night Moon – all brewed at 8 percent ABV or higher.

Barrel One said the Worcester taproom and kitchen will remain fully operational under the new structure, as will the brewery.

The addition of Greater Good brings the Barrel One portfolio to 15 brands and nine brewery and taproom locations across Massachusetts, New Hampshire, Vermont and New York.

"We're proud to be joining a collective that understands what it means to stay true to your roots while still thinking big," said Paul Wengender, Founder of Greater Good. "The union with Barrel One helps power GG's ability to pursue new growth opportunities for the brand while continuing to deliver the balanced, drinkable, imperial beers that our fervent fan base expects."

Barrel One said it will incorporate Greater Good into its broader platform while retaining the independent spirit and creative direction of the brand. The Wachusett Brew Yard has maintained thriving tap room locations in Westminster and Worcester following that brand's acquisition last year.

"Greater Good will deepen our foothold in Massachusetts and bring strong, complementary products to our portfolio," said Steve Kierstead, Chief Commercial Officer at Barrel One. "The company brings a fearless brewing ethos, commitment to excellence, and loyal fanbase that we’re excited to welcome into the family."

(Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at Scott.Souza@Patch.com. X/Twitter: @Scott_Souza.)