Worcester Encourages Residents To Support Local Shops On Small Business Saturday

WORCESTER, MA — Worcester residents are invited to shop small at Small Business Saturday in the city on Nov. 29.

The event is meant to support local businesses and cultural festivities. Shopping locally can create a multiplier effect because for every $1 spent with local businesses, about 70 cents stay local, according to the city.

“We encourage the community to be intentional with their holiday shopping this season and support our Worcester small businesses,” said City Manager Eric D. Batista. “There are many opportunities to support local vendors, makers, and businesses throughout the community over the next month, and all year long.”

The city announced free parking during the event. Complimentary parking will be available in on-street metered parking zones and the municipal surface lots located at 40 Highland St., 96 Green St., 85 Water St., 51 Millbury St., and the McGrath (Worcester Public Library) lot on Salem Street.

Free parking will be available every Saturday from Nov. 29 to Dec. 27. On-street meters will be free every Sunday.

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