Detroit Regional Chamber: Detroit Pistons And Shopify Partner To Launch Shop313, Detroit's Source For Entrepreneurship

Press release from the Detroit Regional Chamber:

August 18, 2021

DETROIT – August 18, 2021 – Today, the Detroit Pistons and Shopify, a leading commerce platform powering 1.7+ million businesses, announced they will team up to launch SHOP313, an immersive, first-of-its-kind small business platform focused on amplifying and supporting small businesses in Detroit. Developed to promote Detroit’s local entrepreneurs and those interested in entrepreneurship,  SHOP313 will provide each participating business and entrepreneur with complimentary access to Shopify, educational programming and resources, grant opportunities, and networking events throughout the 2021 to 2022 NBA season. Select businesses will also be given complimentary access to Pistons advertising inventory, including social media posts, in-game signage, radio advertisements during game broadcasts, presence on Pistons.com and the Pistons App, concourse activation space, and more.

To launch the SHOP313 initiative, the Detroit Pistons produced an exclusive video featuring Saddiq Bey, Killian Hayes and Isaiah Stewart. The trio visited local Detroit small businesses, interacted with customers, and got behind the counter to showcase their own small business operating skills.  Bey visited lemonade shop Bea’s Squeeze, while Hayes visited downtown clothing store Detroit is the New Black, and Stewart spent the day at local ice cream shop The Custard Company. The video can be viewed here.

Pistons Chief Business Officer Mike Zavodsky lauded SHOP313 as a partnership between two industry-leading brands to showcase and support Detroit’s talented small business and entrepreneur community.

This press release was produced by the Detroit Regional Chamber. The views expressed here are the author’s own.