Seasonal & Holidays
RiverTown Crossings Kick Off Holiday Season with Events
Guests can expect magical Santa events, holiday drives, special sweepstakes and more celebrating the mall's 25th anniversary

GRANDVILLE, Mich. (Nov. 13, 2024)—RiverTown Crossings is beginning the holiday season with ‘GrateFULL Plates,’ where guests can come together to assist families in need. The event is kicking off a sleigh full of other holiday fun at the center, including Santa events, a holiday toy drive, a special sweepstakes, and more in honor of the mall’s 25th anniversary.
“We’re thrilled to bring Grandville a memorable holiday season,” says Ed McHale, general manager at RiverTown Crossings. “From our GrateFULL Plates event to visits with Santa and giveaways, our goal is to create a joyful space where families and friends can gather, celebrate and give back together.”
Holiday fun at RiverTown Crossings features various seasonal events and activities for the entire family, including:
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“GrateFULL Plates’ - Nov. 11 - 15 from 9 a.m. - 9 p.m.
Participants will have the opportunity to decorate brown paper bags with colorful designs, uplifting messages and festive artwork. These personalized bags will then be filled with nutritious, ready-to-eat meals, creating a caring package for students in need.
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Photos with Santa – Nov. 22 to Dec. 24
Step into a winter wonderland at RiverTown Crossings and create cherished memories during the enchanting Santa Photo Experience! Santa Claus is taking a break from a busy North Pole schedule to bring joy to the whole family with a professional photo. Dates to see the jolly old elf include:
● November 22: 2 - 7 p.m.
● November 23: 11 a.m. - 7 p.m.
● November 24: noon - 6 p.m.
● November 25: 2 - 7 p.m.
● November 26: 11 a.m. - 7 p.m.
● November 28: CLOSED
● Friday, November 29: 11 a.m. - 7 p.m.
From November 30 – December 22,
● Mondays – Saturdays: 11 a.m. - 7 p.m.
● Sundays: 11 a.m. - 6 p.m.
● December 23: 10 am to 7 pm
● December 24: 10 a.m. - 5 p.m.
*Santa does take a cookie break from 3:00 to 4:00 p.m. each day.
Magical Ride with Santa Sweepstakes – Nov. 23 at 11 a.m.
Jingle all the way to an unforgettable holiday experience at RiverTown Crossings! Lucky winners of the sweepstakes will get the chance to take a whimsical carousel ride alongside Santa and hot cocoa with cookies. The winner will enjoy their prize on November 23 at 11 a.m.
How to enter:
No purchase necessary. Follow RiverTown Crossings on Instagram and Facebook for details on entering to win beginning Friday, November 8. Winners will be randomly selected on Monday, November 18.
Sensory Santa Experience – Dec. 8 from 9:30 a.m. to 11:30 a.m.
A thoughtfully designed event tailored for children with sensory sensitivities and special needs. Every child deserves a magical holiday moment with Santa, and this event ensures a comfortable, stress-free environment for families to create cherished memories. The experience will include:
● A calm environment with dimmed lighting and limited crowd size
● Santa and photographers trained to interact with children with sensory sensitivities or special needs
● Flexible photo options and extended time slots
● Trained helpers to assist with families throughout the experience
● Pre-registration is required to ensure a calm, uncrowded environment. Sign up for preferred time slots here.
Breakfast with Santa – Dec. 7 from 9:30-10:30 a.m.
Enjoy a delightful meal, holiday craft stations, letter writing to Santa and story time with Kris Kringle.
● Our Santa photo provider will be on-site for optional professional photos immediately following at the photo set (additional cost).
● All guests will receive one free 5x7 printed photo with the purchase of an A photo package.
● Sign up for preferred time slots here.
Story Time with Santa – Dec. 3, 10 and 17 from 11-11:15 a.m.
Join Santa Claus himself as he takes a break from his busy Christmas preparations to share some of his favorite holiday tales with children of all ages. This heartwarming event promises to spark imagination, spread joy and create lasting memories for the whole family.
25 Cheers for 25 Years – Nov. 29 – Dec. 24
Join RiverTown to celebrate a quarter-century of memories, shopping and community. The "25 Cheers for 25 Years" holiday sweepstakes is saying thank you to the wonderful patrons who have made the center’s journey so special. To mark this silver milestone, RiverTown is giving 25 lucky shoppers a chance to win big with this Anniversary holiday sweepstakes. Prizes of the sweepstakes include:
● 25 lucky winners will each receive a favorite RiverTown Crossings retailer between $50 - $250 in value -that's a total of $2,250 in shopping joy being given away!
● Shoppers can enter by following RiverTown Crossing on Instagram and Facebook to like, follow and tag their way to win.
Toys for Tots Holiday Drive – Nov. 1 - Dec. 1
Join RiverTown Crossing in spreading holiday cheer to children in need through the Toys for Tots Holiday Drive! In partnership with the U.S. Marine Corps Reserve Toys for Tots Program, the center is calling on the generous community to make the season brighter for local families.
● Participants can bring in new, unwrapped toys to any of the center’s designated collection bins and-or the RiverTown public safety office.
● Gifts are welcome for all ages from infants to teens.
● Popular and accepted items include board games, sports equipment, dolls, action figures, art supplies and electronics.
● Not acceptable toys include second hand, used toys, realistic-looking weapons or food items.
For more information about holiday hours, deals and events at RiverTown Crossings, please visit www.rivertowncrossings.com.
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About RiverTown Crossings
Rivertown Crossings is a premier shopping and lifestyle destination in Grandville, Michigan, managed by JLL. With over 100 diverse shopping, dining and entertainment options in a spacious and welcoming environment, Rivertown Crossings provides an ideal setting for family outings, retail therapy and social gatherings. This dynamic center brings together everything you need in one convenient place, so you can discover more, right next door. | rivertowncrossings.com
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.