Lighthouse Immersive Ventures Into Immersive King Tut: Boy. King. Hero

DETROIT – Lighthouse Immersive, North America’s leading producer of ground-breaking experiential art exhibits, today announced its newest immersive installation coming to Lighthouse ArtSpace Detroit (311 E Grand River Ave.): Immersive King Tut: Boy. King. Hero., opening on Nov. 4, 2022. With millions of tickets sold and a presence in 21 cities throughout North America, Lighthouse Immersive continues to bring transformative art experiences to people across the country.

Lighthouse Immersive, in partnership with UEG, IFFDA and with assistance from the Egyptian Council for Tourism Affairs, is now turning its sights on the most famous of Egyptian rulers, the Pharaoh Tutankhamun in Immersive King Tut: Boy. King. Hero. The exhibit is being launched to commemorate the 100th anniversary of archeologist Howard Carter’s discovery of the tomb of the legendary “boy king” in November 1922.

Tickets, which start at $29.99, will go on sale on Friday, July 22 and are available at immersive-kingtut.com. Ticket buyers can save 20% on VIP and premium tickets during the pre-sale beginning July 21 at 10 a.m., and initial on-sale period, subject to availability.

Immersive King Tut uses stunning visuals to tell the story of the Amduat, an important ancient Egyptian funerary text, thought to be the oldest known illustrated story, that was depicted on the tombs of pharaohs. State-of-the-art video mapping and ground-breaking animation bring to life the story of King Tut’s passage into the afterlife as he escorts the sun through the underworld each night to rise again victoriously each morning. Mexico City-based Cocolab created the fantastical animations integrating breathtaking images acquired by UEG and IFFDA through their 30-year history of presenting spectacular touring exhibitions including those honoring King Tut and ancient Egyptian civilization.

“Since the discovery of his tomb a century ago, Tutankhamun – or King Tut – has transfixed the world,” said Corey Ross, producer of Immersive King Tut. “Over the past one-hundred years, the magnificent artifacts from his tomb have drawn millions of visitors eager to see first-hand the grandeur and splendor of Egypt’s most famous leader. This captivating experience will use sight and sound to transport visitors more than 3,000 years into the past in a groundbreaking way that only Lighthouse Immersive can.”

The new exhibit is presented under the auspices of the Egyptian Council for Tourism Affairs. Immersive King Tut highlights one of the most important elements of ancient Egyptian civilization, which is the journey of the deceased during the 12 hours of the night undertaken by the most famous kings of ancient Egypt, Tutankhamun,” said Doctor Hazem Attiatalla, Egyptian Council for Tourism Affairs.

“For the first time we’re moving beyond the men and women who have created some of the world’s most prized treasures into a world where the world’s most prized treasures were created to honor one man,” said Svetlana Dvoretsky, producer of Immersive King Tut. “Visitors to our Lighthouse ArtSpace venues will virtually move from room to room, experiencing ancient Egypt in a mesmerizing way that’s befit for a king.”

Lighthouse Immersive is partnering with United Exhibits Group (UEG) and International Foundation for Fine and Decorative Arts (IFFDA) to bring this exhibition to its venues across North America.

Immersive King Tut was designed by the acclaimed creative team at Cocolab in Mexico City. The project is headed by César Moheno-Pla, with original music by Edi Kistler and art direction by Renata Galindo.

About the Team

UEG

United Exhibits Group ADM Aps is an exhibition specialist with over 30 years of experience bringing exceptional exhibits to museums and event venues across the globe. The original company was founded by Teit Ritzau in the 1980s with the intention of presenting exciting exhibition experiences beginning in Copenhagen’s Tivoli Gardens. Today, UEG provides a range of exhibition services internationally that result in exhibitions of exceptional quality that are customized to organizers’ and audiences’ expectations. With experience gained from over 400 exhibitions involving over 5,000 works, UEG is well positioned to work internationally and understand the varying interests and needs of venues and audiences in worldwide markets. Their exhibitions have been seen by 50 million visitors.

IFFDA

IFFDA, the International Foundation of Fine and Decorative Arts, is a Swiss company that specializes in projects related to culturally significant arts. IFFDA works with institutions and collectors to realize their goals for their collections. Additionally, IFFDA works to achieve the access to the most diverse cultural items for exhibition and merchandising. IFFDA also works with the world’s most beloved brands to produce extraordinary exhibitions and shows that create memories for people around the world.

Cocolab

Cocolab offers a turnkey solution for experience design and production. Based in Mexico City, the company has more than a decade of experience creating innovative projects across Latin America, the USA and Europe. With in-house capabilities across multiple design disciplines, Cocolab is a young, agile and creative company, working across the corporate, brand and cultural sectors.

Lighthouse Immersive

Lighthouse Immersive creates, produces and distributes innovative digital immersive art experiences through its experiential entertainment multiplex digital art galleries, aiming to cultivate community and creativity through large-scale events and exhibitions of all art forms. Lighthouse Immersive offers versatile spaces for creators to present their work while engaging audiences in unique art experiences that encourage dialogue and inspire new artistic creations. Lighthouse Immersive has produced the world premiere of Immersive Van Gogh, Immersive Frida Kahlo and Immersive Klimt: Revolution to more than 21 North American cities. Recognized as the leader in immersive art experiences, Lighthouse Immersive custom-designs each of their venues, named Lighthouse ArtSpace, to distinctly envelop the various architectural settings they inhabit, it operates galleries in a range of historic venues including refurbished industrial and retail spaces.

Since 2021, the company has opened or is opening 21 new galleries in North American cities including New York City, Los Angeles, Chicago, Dallas, Houston, Las Vegas, Boston and Denver, and is currently expanding into additional markets. To date, Lighthouse Immersive has sold over 5 million tickets to Immersive Van Gogh across North America, with Artnet calling it “one of the largest coordinated art phenomena of all time.”