Detroit Zoo Unveils New Look, Design for Iconic Water Tower

ROYAL OAK, MI — The Detroit Zoo is rebranding its look, including its iconic 150-foot tall water tower that has been a community landmark for nearly 100 years.

The new look on the water tower celebrates animals and nature and highlights the strength of the new Zoo logo, which features many of the animals who call the zoo home, according to zoo officials.

The rebranding project, which is two years in the making, should be completed within the next few weeks, according to zoo officials.

Along with the water tower, the rebranding also includes new logos for the Detroit Zoological Society, Detroit Zoo and Belle Isle Nature Center. The new logos feature a timeless, modern design that acts as a canvas for the zoo to highlight its mission of creating meaningful connections every day.

"We know the water tower is an iconic landmark in our community, and many people have a special connection to it," Executive Director and CEO of the DZS Hayley Murphy said. "We’ve heard so many stories of the joy people get, adults and children alike, when they see the water tower, whether they’re out and about in the community or heading to the Zoo for a visit. This new design will continue to spark that joy for years to come."

The following assets have also been introduced as part of this rebrand:

• A brand-new website for the Detroit Zoological Society, which highlights the organization’s research, community impact and conservation work, as well as fully redesigned sites for the Detroit Zoo and Belle Isle Nature Center that improve the user’s experience
• A brand-new Detroit Zoo mobile app, with assets such as an itinerary feature and interactive map to elevate the guest experience at the Zoo
• A massive 18-foot-wide, larger-than-life photo op located outside the Zoo’s main admission gates that allows guests to see and feel the new Detroit Zoo logo
• A new tagline, “Where life connects...” that expresses how the Zoo and Nature Center bring people together to ignite positive change at home and around the world.