Traverse City Furniture Business Opens West Bloomfield Showroom

Woodland Creek Furniture will open its first metro Detroit showroom, URHOUZZ at 6648 Orchard Lake Rd. in West Bloomfield on Sept. 1.

The Traverse City-based company has been devoted to crafting unique and custom furniture from local and sustainable sources for nearly 12 years.

Robert Evina, president of Woodland Creek Furniture, is part of a burgeoning U.S. micro-manufacturing movement. New tools and technologies enabled him to not only support his philosophy of sustainability and the use of environmentally friendly manufacturing techniques, but also ensured the creation of Michigan jobs.

Woodland Creek Furniture and sold at URHOUZZ is crafted from reclaimed woods or responsibly harvested materials. More than half of the company's products are made in the U.S., with more than 30 percent made in their Michigan workshop. Pieces purchased from the Michigan workshop will include a certificate identifying the builder and shop manager, and customers are invited to meet builders for a private, guided tour of the company's Traverse City space.

“We do not want people to buy from us just because most of the furniture is made in the U.S. Rather, we want them to fall in love with our designs, our competitive pricing, our customization -- the fact that it is made in America should be just icing on the cake,” Evina said.

Evina presently operates three retail stores and has a growing internet business.

“Thanks to this little invention called the Internet, small businesses can compete with the big box stores,” he said. 

In the past year, thousands of customers found Woodland Creek and URHOUZZ online. “Hundreds actually got in a car or on a plane and visited the store and workshop from other states, in order to have us design custom furniture for their homes,” said Evina. “It is quite humbling to know that they are passing by hundreds if not thousands of furniture stores to come see us.”

The company's fourth store in West Bloomfield will soon be followed by a fifth store in Ann Arbor in 2014.

URHOUZZ is adjacent to Sherwood Studios, a fine contemporary furniture store and interior design studio. The store is open Monday, Thursday, and Friday 11 a.m. - 7 p.m.; Tuesday, Wednesday, and Saturday, 10 a.m. - 6 p.m.; and Sunday 12 - 5 p.m. Learn more at urhouzz.com. 

Source: PR Newswire