Ahead Of Super Bowl Ad Spot, Minnesota-Based UNRL's CEO Reflects On Journey

CBS Minnesota

February 10, 2025

ST. PAUL, Minn. — A Minnesota-based brand will shine across your screen in a Super Bowl commercial Sunday night.

With a name that conjures images of athletic greatness, Michael E. Jordan is making his name in the business world.

"One of our goals five years ago was to set a 10-year goal to get to $100 million in revenue. I'll say, we're not far from that," Michael E. Jordan, Founder and CEO of athleisure brand UNRL, said.

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