Why Do Stores Keep Extending Their Holiday Sales? Good Question.

By Jeff Wagner, CBS Minnesota

December 6, 2023

MINNEAPOLIS — The biggest holiday shopping weekend of the year is well behind us — but not the deals that came with it.

Retailers are pushing deep discounts, often much longer than they say they will. So, why do stores keep extending their holiday sales? And will better deals pop up in the future?

A consistent stream of shoppers filled the Maker's Market and the Dayton's Project in downtown Minneapolis. Several had a few more items on their list to buy. The shopping might have slowed for a bit, but it hasn't stopped, not even after Americans spent more than $22 billion online combined for Black Friday and Cyber Monday, according to Adobe Analytics.

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