Business & Tech

New Hampshire Businesses Partner To Benefit 'End 68 Hunger'

Wolfeboro-based sock company Winnies is teaming up with beanie business Allie Caps to serve those facing food insecurity.

Kara Brunetta and Allie Cooper
Kara Brunetta and Allie Cooper (Winnies)

Press release from Winnies:

Winnies, the first cozy slipper sock worn inside or outdoor, located in Wolfeboro, New Hampshire, is proud to partner with local Allie Caps, hand-knit, USA-made winter beanies, to offer special Winter Cozy Bundles with a portion of sales going directly to End 68 Hunger, a NH-based not-for-profit created to confront the 68 hours of hunger that some school children experience between the free lunch they receive at school on Friday afternoon and the free breakfast they receive at school on Monday morning.

“I am so proud to partner with Allie Cooper, another New Hampshire-based female entrepreneur who shares my passion for lifting up our community,” said Kara Brunetta, Founder, Winnies. “With every Winter Cozy Bundle sold, we will donate $20.00 to the Wolfeboro chapter of End 68 Hours of Hunger to aid in their critical mission to feed kids facing hunger when they’re not in school.”

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Each Winter Cozy Bundle includes a pair of Winnies Socks, (slipper socks you don't take off!), with a pair of oversocks that can be worn indoors or outdoors right over your cozy Winnies Socks, and a hand-knit merino wool Allie Caps beanie in a choice of three styles and colors. Bundles can be ordered at www.winniessocks.com or at www.alliecaps.com and the promotion is valid to the end of January 2023.

“Winnies and Allie Caps are the perfect complement in brand, philosophy and product,” said Allie Cooper, Founder, Allie Caps. “Kara and I both have a passion for creating warm, cozy and comforting products as well as helping our local community. Supporting children is a core value to both of our brands and is even more meaningful because of my day job as assistant dean of students at Brewster Academy.”

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In addition to supporting End 68 Hours of Hunger, Winnies also donates a portion of all proceeds, year-round, from the purchase of Winnies toward a summer camp scholarship at Camp Sentinel in Tuftonboro that benefits local kids.

The concept of Winnies Socks was created to solve two problems, keeping feet cozy and warm nestled inside a thick, comfy sock and the hands-free ability to step into a waterproof outdoor oversock in one quick step. Winnies are flexible, perfect for walking the dog, getting firewood, sitting around the campfire on a chilly evening, or running into town.

Made of cozy, Sherpa-lined fleece, Winnies Socks slip securely into a rubberized oversock held securely in place by an undetectable magnet in the back of the slipper sock that snugly connects to the sole. No bending down, no need for hands, just one simple motion to step in and out. Indoors or outdoors, your feet stay cozy and your socks stay clean and dry.

Available in an array of cozy colors including blue, red, green and black as well as a limited-edition Lake Winnipesaukee design. Winnies are perfect for moms, dads, college students, campers, dog lovers and anyone who wants to move seamlessly from inside to the outdoors with ultimate, hands-free, no-bend convenience.

The idea of Winnies was conceived at a cottage on Lake Winnipesaukee in Wolfeboro, New Hampshire on a chilly winter’s evening in 2017. Winnies founder, Kara Brunetta, was enjoying time with her family in front of the fire, venturing in and out of the brisk air to bring in firewood throughout the night. Each time, she had to take her cozy, thick slipper socks off to put her shoes on. The more trips in and out over the season, arms filled with firewood, struggling to remove her shoes at the door, Kara knew there had to be a better way and Winnies, named after her beloved Lake Winnipesaukee, was born.

Winnies is perfect for indoor/outdoor living, and makes the perfect gift for anyone on your shopping list. Visit www.winniessocks.com for more information or to order.


This press release was produced by Winnies. The views expressed here are the author's own.

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