The Friendly Toast Opens In Downtown Concord

CONCORD, NH — The Friendly Toast, New England’s most popular all-day brunch and bar spot, is opened its fifth New Hampshire restaurant on Monday at 22 S. Main St.

The new location boasts a truly unique atmosphere and fun dining experience, as well as a scratch kitchen that offers gluten-free, vegetarian, and vegan options, and rotating food and drink specials featuring locally sourced ingredients and seasonal flavors. The restaurant, which accommodates nearly 165 guests, features more than 30 seasonal outdoor seating spaces and is yet another destination in the newly opened Arts Alley events and community space. Arts Alley, which opened in August, offers a diverse range of dining experiences and private event spaces. The Friendly Toast is located on the first floor of a three-story building, which also houses The Main Venue, a sleek and modern event space, and Rooftop Social, which features panoramic views of downtown Concord, craft cocktails and shareable small plates.

“The Concord community has shaped so much of who I am, both personally and professionally,” Eric Goodwin, co-owner of The Friendly Toast, said. “My family and I have made so many memories right here in Concord, and I hope this new location becomes a place others can create lasting memories of their own. The opening of this beautiful restaurant would not have been possible without our partners PROCON and Duprey Companies, and we’re grateful for their support as we continue to grow. We’re thrilled to invite the community to celebrate the opening of our fifth New Hampshire location at our grand opening this Monday.”

The new Concord location marks The Friendly Toast’s fifth New Hampshire restaurant and 15th location across New England. In 2024, The Friendly Toast opened its third and fourth locations in New Hampshire, in Nashua and Salem. Earlier this year, The Friendly Toast also opened its first Connecticut location in West Hartford.

“From the very beginning, our mission at The Friendly Toast has been to create more than just a place to eat — we want to be part of the fabric of the communities we’re located in,” Scott Pulver, co-owner of The Friendly Toast, said. “As we open our doors in Arts Alley, we are honored to support organizations making a difference in Concord and beyond, including the NH Coalition to End Homelessness and Thrive Survivor Support Center.”

The Friendly Toast recently launched its new fall specials menu, with a portion of the proceeds benefitting popular singer-songwriter Noah Kahan’s The Busyhead Project, an initiative aimed at raising money for organizations specializing in mental health awareness and resources. Several items from the specials menu will be available at the new Concord location until November 30, including the ‘Stick Season’ed Stack, ‘Northern Attitude’ Breakfast, ‘Busyhead’ Bacon, ‘Homesick’ Hash and Don’t ‘Dial Drunk’ Flight.

About The Friendly Toast

The Friendly Toast, New England’s most popular all-day brunch and bar spot, serves up creative meals in a truly unique atmosphere and features a fun and exciting dining experience. The restaurant’s scratch kitchen offers gluten-free, vegetarian and vegan options, as well rotating food and drink specials featuring locally sourced ingredients, seasonal flavors, and themes. The Friendly Toast has 15 locations across New England, including Portsmouth, NH (its original location); Bedford, NH; Nashua, NH; Salem, NH; Concord, NH; Back Bay, Boston, MA; Burlington, MA; Danvers, MA; North Andover, MA; Chestnut Hill, MA; Dedham, MA; Harvard Square, Cambridge, MA; Burlington, VT, West Hartford, CT; and Portland, ME.

For more information about The Friendly Toast, visit www.thefriendlytoast.com.

Submitted by the Friendly Toast