Crumbl Cookies Coming To Brick

BRICK, NJ — Crumbl Cookies, the popular company that specializes in freshly baked cookies and will deliver them to your doorstep, is preparing to open a store in Brick.

Residents have been sharing photos of a storefront at Brick Plaza where the window coverings say the store is coming soon.

The signature cookie is a milk chocolate chip, but they have more than 170 other varieties that rotate weekly, reflecting the season.

Crumbl Cookies, which was founded in Utah in 2017 and has more than 600 locations nationwide, has not announced an opening date for the Brick location, which will be its ninth store in New Jersey.

Its popularity has exploded thanks in part to its presence on TikTok, where the company has 6.1 million followers. They unveil new flavors there and produce fun videos to entertain their followers.

"No matter how big the brand becomes, Crumbl is a family-owned business and is proud to contribute to the livelihoods of its thousands of local franchise partners, managers and bakers. With each new bakery, Crumbl will strive harder than ever to fulfill its mission of bringing friends and family together over a box of the best cookies in the world," the company's website says.