Collingswood Loyalty Cards in the Mail TODAY

Collingswood residents should expect a passport to savings in the latest borough mailer today, as the town rolls out resident shopper discount cards.

Each copy of the Town Crier's May 2012 edition will include a Blue & Gold card that provides incentives for Collingswood households to support their local businesses. Select vendors will be providing discounts on their services that will rotate on an individual basis. A full list of the current promotions is available on the borough website.

The timing of the mailing is meant to rally foot traffic at , says Community Development Director Cass Duffey.

"We're hoping people take [the cards] right up to the avenue for Second Saturday," she says.

The Blue & Gold cards are only available to borough residents—one card per household—and merchants have the right to request proof of residency if they suspect something's fishy. Otherwise, the incentive program was designed to make the cards free of any barriers to their use, said Collingswood Mayor James Maley in a press release.

“We hope this encourages people to shop our business districts first for food, services, merchandise and entertainment,” Maley said. “We got very enthusiastic feedback from our merchants because it’s great for everyone.”

In the same release, Jimmy Marino, owner of said, “It’s great for the businesses who can make offers on the website and good for the consumer who gets a little something extra for being a resident in such a great town.”