Business & Tech

New French-Asian Bakery Café Opens In Mercer County

The store, which opened in West Windsor, offers more than 300 artisan pastries, gourmet cakes and desserts baked in-store daily.

TOUS les JOURS’ West Windsor store is located at 64 Princeton Hightstown Road.
TOUS les JOURS’ West Windsor store is located at 64 Princeton Hightstown Road. (Courtesy of TOUS les JOURS)

EAST WINDSOR, NJ – TOUS les JOURS, a French-Asian bakery café chain has officially opened its new location in West Windsor.

This is the brand’s third location in New Jersey.

The new TOUS les JOURS is owned and operated by West Windsor local Chao Chen and offers more than 300 artisan pastries, gourmet cakes and desserts baked in-store daily. They also offer unique coffee and beverage options.

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“After visiting a TOUS les JOURS location that is owned and operated by one of my industry connections and trying some of the brand’s diverse treats, I recognized that TOUS les JOURS offered something special, and was excited to seize the opportunity to open a location in my community,” Chen said in a statement.

“As a West Windsor resident, I identified that our town was missing a bakery café concept that offered globally inspired pastries and innovative coffee and beverage selections, and I am confident the community is going to appreciate the high-quality, delicious offerings that TOUS les JOURS serves and embrace the new location as a neighborhood staple.”

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With the bakery café opening around the holidays, customers can get into the holiday spirit with the limited-time ‘Merry Wiggle Christmas’ cake collection in collaboration with Korean lifestyle brand, Wiggle Wiggle.

The new collection includes 25 seasonally decorated cakes designed with frosty favorites, including Rudolph the Red Nose Reindeer, a snowy Christmas tree, the friendly neighborhood snowman and more.

one of the brand’s bestselling items is its signature Cloud Cake, which consists of a fluffy, delicate sponge cake filled with freshly made whipped Cloud cream flavors like milk, chocolate, strawberry and green tea. In addition to its signature Cloud Cake, TOUS les JOURS serves many authentic French-Asian baked goods, including milk bread, macarons, loaves and croissants, along with its own unique creations and innovative seasonal offerings.

The bakery café began more than 20 years ago. TOUS les JOURS franchises over 100 stores in the U.S. and nearly 1,700 bakeries all around the world.

TOUS les JOURS’ West Windsor store is located at 64 Princeton Hightstown Road and can be reached via phone at (609) 269-5624.

The new location is open daily from 7:00 a.m. to 9:00 p.m. For more information about TOUS les JOURS, or to view the full menu and find your nearest location, visit https://www.tljus.com.

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