Empowering Leadership, Empowering Lives: Juniper's GROW Initiative Invests in People First

Sewell, NJ (October 29, 2025) – At Juniper Village at Washington Square, the belief that “people are our greatest asset” is more than a guiding principle, it’s a call to action. Through the GROW Associate Career Development Program, Juniper is actively investing in the success and well-being of its team members, nurturing a culture where everyone has the opportunity to learn, lead, and thrive.

Designed to “nurture the spirit of life” in those who care for others, GROW, which stands for Goals, Resources, Opportunity, and Well-being, offers associates at every level the chance to build skills, explore new roles, and chart meaningful career paths within Juniper.

But career development at Juniper isn’t just about climbing the ladder, it’s about creating a ripple effect. When associates are empowered to become their best selves, that confidence and engagement translates directly into a higher quality of life for residents and a more vibrant, connected community for everyone.

This belief is at the heart of Juniper’s approach: investing in people is one of the most impactful ways to strengthen a community. When associates feel seen, supported, and set up for success, that energy radiates outward, enriching the lives of residents and elevating the overall culture of care. Juniper’s approach to associate growth includes:

• The GROW Program: A foundational development track that supports professional and personal goals for all associates
• Mentorship & Coaching: On-the-job support to help team members build confidence and move forward
• Future Leaders Academy: A two-year leadership development experience designed to prepare high-potential associates for impactful roles through coursework, mentorship, and real-world application

This commitment to cultivating leaders is echoed across the senior living industry, and Juniper is proud to be at the forefront of that movement. In a recent thought leadership piece, Kristin Fogle, Juniper’s National Director of People, explored the importance of intentional leadership development in senior care. She notes that as the field evolves, “leaders capable of navigating complexity, fostering innovation, and centering the needs of residents” will be key to the future. [Read her full article here.]

By investing in both the personal and professional growth of associates, Juniper is creating a workplace culture where people feel empowered to show up fully; not just as employees, but as leaders, innovators, and changemakers.

At Juniper, growth is not just a goal, it is a shared journey.

Juniper Village at Washington Square is located at 120 Town Center Boulevard, Sewell, NJ 08080. For more information, please call (856) 386-4300 or visit www.juniperwashingtonsquare.com.

About Juniper Communities

Juniper Communities, a leader in quality, value, and innovation, operates senior living communities in Colorado, Delaware, New Jersey, Pennsylvania, and Texas that emphasize the well-being, interaction and security of those who call Juniper home. Our approach to housing and care offers community members the opportunity to live a full life, regardless of age or health. Juniper’s innovative Connect4Life program has been proven to improve resident care by decreasing hospitalizations, re-hospitalizations, and urgent care visits, while offering potential cost savings to public programs such as Medicare. To learn more about the many ways Juniper Communities innovates in support of our residents, visit www.junipercommunities.com.