Indulgence Cupcakery Featured on Food Network's Cupcake Wars

Ah, the sweet taste of success...

But when you're in the cupcake business, sweet tastes are a dime a dozen. What separates you is style, presentation and a compelling back story. Or at least that's what seems to separate the contenders from the pretenders on Cupcake Wars, the cable TV Food Network show.

A segment featuring Haddonfield's own is scheduled to premiere on Aug. 5, at 8 p.m., store co-owner Theresa Hrivnak said Tuesday. The reality show features a bake-off competition between four contestants.

"Each week on Cupcake Wars, four of the country’s top cupcake bakers face off in three elimination challenges until only one decorator remains," the show's website says. "The sweet prize: $10,000 and the opportunity to showcase their cupcakes at the winning gig."

Hrivnak and her boyfriend and co-owner Joe Halloran are sky high about their big  moment.

"We are going to have a viewing party that night," Hrivnak said. "We filmed the show back in February."

Indulgence Cupcakery is located at 43 Kings Highway East, on Haddy Lane near the dinosaur statue.

Haddonfield bakeries are no strangers to the Food Network.

, owner of at 427 Haddon Ave., was featured on the Food Network show Sweet Genius in March.

, co-owner of at 7 Kings Ct., studied under Buddy Valastro The Cake Boss from Carlos Bakery in Hoboken, who was also featured on a Food Network show.

Ah, the sweet taste of success seems to be getting sweeter in Haddonfield.