AT&T Opens New Store in Mercer Mall

Editor's Note: The following is a news release issued by AT&T.

AT&T [on Thursday, May 10] announced the opening of a high-tech retail store in Lawrence Township.

The store offers a unique way for customers to interact with and shop for a wide array of communications and entertainment services, including a hands-on demonstration area to engage customers and provide a "try before you buy" service experience.

The grand opening celebration, May 10 - May 13, will include Philadelphia Phillies alumnus Greg Luzinski signing autograph cards on May 12 from 12 p.m. - 1 p.m.

The new store, located at 3373 US Highway 1 in the Mercer Mall Shopping Center, showcases a wide range of wireless solutions, including the most popular smartphones and tablets. The store is led by industry veteran Dejon Shepard and his team of 12 knowledgeable sales consultants.  They are ready to assist customers - both business and consumer - with purchasing decisions and technical support.

The hours are Monday through Saturday 9 a.m. to 9:30 p.m. and Sunday 10 a.m. to 7 p.m.

"AT&T's recent investments in its New Jersey wireless network combined with the company's newest retail store in Lawrenceville underscore a firm commitment to the county's economic growth," said Robert Prunetti, Mercer Regional Chamber of Commerce president and CEO. "We applaud AT&T's continued investment in the community, as it benefits both local businesses and consumers alike."

"Our new store redefines the sales experience by empowering consumers with the ability to test drive our entire portfolio of products and services in an innovative way," said Tiffany Baehman, vice president and general manager, AT&T greater Philadelphia region. "Our goal is to help people choose the best mix of products and services that meet their individual needs to stay connected everywhere they live and work."

"We want customers to have an extraordinary experience whenever they access our network or visit one of our stores. We're always looking for opportunities to provide an enhanced customer experience and this investment in the new Lawrenceville store is just one way we're accomplishing that," said J. Michael Schweder, president, AT&T New Jersey.

As part of the grand opening celebration customers can check out special discounts including up to $50 off select smartphone devices.

The Lawrence Township store builds upon AT&T's overall commitment to New Jersey. AT&T invested nearly $2.7 billion in its New Jersey wireless and wireline networks from 2009 through 2011.

There are nearly 90 AT&T owned stores in the greater Philadelphia area. AT&T's products and services are also available at a number of authorized dealer and national retail locations.