Business & Tech

Snooki Opening Clothing Store In Madison

The Snooki Shop sells trendy clothes and accessories, and is opening a storefront in Madison.

MADISON, NJ — Morris County resident Nicole "Snooki" Polizzi LaValle, best known for her partying antics on MTV's "Jersey Shore," is opening up a clothing boutique in downtown Madison, borough officials confirmed.

"The Snooki Shop" is opening a brick-and-mortar location on Main Street in Madison, an administrative officer for the planning board told Patch. It's not clear exactly when the store is set to open; there are no references to the store on any of their official social media pages, and Patch was unable to get in touch with Polizzi LaValle for more information.

It appears that Madison will be the first storefront location for the primarily online brand. The store sells trendy clothes, shoes and accessories.

Find out what's happening in Madisonfor free with the latest updates from Patch.

Polizzi LaValle shot to fame as "Snooki," the hard partying housemate on MTV's Jersey Shore, which first aired ten years ago. The show has since been revived as "Jersey Shore: Family Vacation," placing the cast back into the spotlight. Polizzi LaValle currently lives in Florham Park with her husband and children.


Photo Credit: Scott Roth/Invision/AP/Shutterstock

Find out what's happening in Madisonfor free with the latest updates from Patch.

Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.