East Meets West In New Korean Doughnut Shop In Wyckoff

WYCKOFF, NJ — Marketed as a fusion of Eastern style with Western tradition, Sopoong — which literally translates to "picnic" in Korean — is a new doughnut shop that has opened in Wyckoff.

Statedly perfect for the park and the beach, Sopoong encourages customers to "roll out the picnic blanket" and enjoy the Korean-style food and drinks that the establishment offers.

"There are a lot of fun ways to eat, but few things triumph the simplicity of laying out a blanket and settling into nature with family and friends, and a basket of Sopoong food," the shop said on its website.

Serving Korean-style mochi doughnuts, and build-your-own corn dogs, smoothies and frozen yogurts, Sopoong, at 407 Goffle Road, is family owned and operated.

As a brand, Sopoong's philosophy is to merge "taste and health," and the shop tries to use fresh, raw materials and nutritional supplements to achieve both, the website said.

"I loved everything about the product," one testimonial featured on the shop's website said. "It was not only delicious but an experience to the senses! Beautiful to see, amazing to smell and absolutely delicious to eat."