Neighbor News
Dear Grandma, Let’s Talk About Weed
From stigma to science, get the conversation going. Written by Alan Ao, PharmD.
For many people who grew up during the Reagan administration, the word “cannabis” still carries a heavy stigma. Shaped by the height of the War on Drugs, public messaging during the 1980s and 1990s painted cannabis as a dangerous, destructive substance. Programs like D.A.R.E. and media campaigns such as “This Is Your Brain on Drugs” were designed to instill fear, not curiosity. And for millions of Americans—especially older generations—that message stuck.
These individuals aren’t necessarily anti-science or unwilling to listen. They were simply conditioned to believe that cannabis was harmful and that its use was a moral failing. For decades, this narrative went unchallenged. There was little access to evidence, and even less public discourse around cannabis as a therapeutic or wellness tool.
Today, however, the conversation has changed.
From Misinformation to Modern Science
Modern cannabis education is backed by an extensive and growing body of clinical literature. Research from across the globe has demonstrated the effectiveness of cannabis in managing a variety of conditions, from chronic pain and anxiety to epilepsy and PTSD. Scientists now understand the endocannabinoid system—a regulatory system in the human body that interacts with cannabinoids to help maintain balance in mood, sleep, pain, and immunity.
In regulated markets, products available in licensed dispensaries are held to strict safety and quality standards. Cannabis is tested for potency, contaminants, heavy metals, pesticides, and microbial growth. Labels list cannabinoid content, terpene profiles, and suggested dosage guidelines. This level of transparency and accountability provides consumers with the tools to make informed choices—something the underground market never could.
What’s more, modern cannabis consumption is far removed from the stereotypes of the past. Today’s consumers are professionals, parents, caregivers, veterans, and retirees. Many are turning to cannabis for its therapeutic properties or as a natural alternative to prescription medications and alcohol. Others incorporate it into wellness routines or use it to enhance creativity, focus, or relaxation.
Encouraging Honest, Fact-Based Dialogue
Engaging in a conversation with someone who still sees cannabis through the lens of prohibition requires empathy and patience. The goal is not to argue or convert, but to provide accurate information and create space for new understanding. Facts matter. Data matters. But so does tone.
It’s helpful to speak to how the regulated cannabis industry functions—with a focus on lab testing, product traceability, and consumer safety. It’s equally important to discuss how cannabis use today is a matter of personal choice and empowerment, not rebellion or recklessness. Responsible adults are exploring cannabis intentionally, guided by education and a desire to improve their quality of life.
Just as important is the reminder that people deserve to make these decisions without fear of judgment. Informed cannabis consumers should not feel ashamed, hidden, or misunderstood. They should be able to talk about what works for them the same way someone might talk about their favorite tea, supplement, or mindfulness practice. Normalizing the conversation helps break down stigma and encourages healthier, more honest relationships with the plant—and with one another.
The Importance of Choice
Ultimately, modern cannabis is about more than a product—it’s about choice. People should feel empowered to explore what works for their health and lifestyle. They should be able to do so in safe, regulated environments with the support of trained staff and evidence-based resources. They should be encouraged to ask questions, learn the facts, and feel confident in their decisions.
The fear-driven narratives of the past no longer align with today’s reality. What was once hidden is now discussed openly. What was once vilified is now studied in medical journals and embraced in wellness communities. The science is accessible. The conversation is changing.
For those still carrying the weight of prohibition-era messaging, education is the key to progress. When the facts are presented clearly and respectfully, even the most resistant minds can begin to see cannabis not as a threat—but as an option. And one people should feel proud to explore.
That is a conversation worth starting.
