Crumbl Cookies Sets Grand Opening For 1st Burlington Co. Location

MOUNT LAUREL, NJ — Crumbl Cookies, a fast-growing chain of bakeries, has reached Burlington County. The new location in Mount Laurel will celebrate its grand opening Friday by offering free sweets.

Founded in Utah in 2017, Crumbl has rapidly expanded to more than 900 locations around the nation, including about a dozen in the Garden State. Crumbl has a rotating menu, serving up different cookie varieties each week alongside its mainstay milk chocolate chip cookie.

At Crumbl Mt. Laurel (32 Centerton Rd.), grand-opening attendees will receive free milk chocolate chip cookies. Free merch will also be available while supplies last.

South Jersey has become somewhat of a fresh-baked battlefield. Crave Cookies — a Utah-based competitor with a similar concept to Crumbl — recently expanded to New Jersey with two locations in the southern region.

In a legal battle known as the "cookie wars," Crumbl sued Crave and several other Utah cookie companies. Crumbl accused the cookie competitors of copyright infringement of its rotating menu model, products and packaging. In July, both Crave and Crumbl agreed to a confidential settlement.

Although the "war" has left the courtroom, both Crumbl and Crave continue to expand around South Jersey. Crumbl currently has locations in Cherry Hill, Turnersville and Mays Landing.

Crumbl Mt. Laurel will be open from 8 a.m. to 10 p.m. Monday through Thursday and 8 a.m. to midnight Fridays and Saturdays. The store will be closed on Sundays.

Customers can order in-person during the initial days. But starting Jan. 10, the store will offer delivery, curbside pickup, catering and curbside pickup via the Crumbl app and crumblcookies.com.

Emily and Jericho Pacho, the store's franchisees, bring experience from different industries. Along with working as an auditor/CPA for 16 years, Emily conducted a variety of duties at her family's dry cleaning business on weekends for 15 years. Jericho Pacho has been an attorney for 17 years and previously co-owned a business in Cherry Hill.

The new store will offer about 35 jobs.