Gourmet Toast And Juice Chain Expanding To Morristown

MORRISTOWN, NJ — A gourmet toast and juice bar chain that is rapidly expanding across the country has announced plans to open a second Morris County location.

Toastique has announced plans to open its newest location in Morristown in the spring of 2024.

The chain recently celebrated the grand opening of its first Morris County location at 11 S. Passaic Avenue in Chatham, where it will occupy a 1,635-square-foot space across from Charley's Aunt, a beloved neighborhood restaurant.

Toastique, as the name suggests, serves gourmet toasts as well as juices, smoothies and smoothie bowls. The restaurant can accommodate any dietary restrictions, including gluten-free and vegan. All of their juices and wellness shots are cold-pressed daily in-house.

Toastique, a fast-casual restaurant that invented its own type of healthy sandwich, is rapidly expanding as a franchise.

The eatery was founded in 2018 in Washington, DC, by entrepreneur and former college athlete Brianna Keefe, a lifelong health enthusiast who began making smoothies and juice in high school and developed a menu of toasts including her original avocado toast.

Since it began franchising in 2019, the company has expanded to 15 locations, including six in the D.C. metro area, four in Colorado, two in Utah, two in New Jersey and one in Florida.

Menu favorites include the Avocado Smash, which features avocado, marinated tomatoes, watermelon radish, and chili oil on multigrain toast; the Smoked Salmon, which features smoked pastrami salmon, herb cream cheese spread, and thinly sliced cucumbers; and the Three Cheese Italian.

Check out the Toastique website for more information.