NJIT's New Degree Program Blends Business With Artificial Intelligence

NEWARK, NJ — The New Jersey Institute of Technology (NJIT) in Newark recently opened applications for a new degree program that combines business curriculum with AI training.

The university is now offering a bachelor’s degree in “Business with Artificial Intelligence” – a first for New Jersey, administrators said.

Beginning in spring 2026, the program will teach students to put artificial intelligence to work driving “strategic decision-making” across a variety of industries.

Oya Tukel, dean of the Martin Tuchman School of Management at NJIT, said the university’s tech-infused business programs have grown significantly in recent years.

“Employers are looking for people who not only understand data and algorithms, but can also translate AI into business value – and do so ethically,” Tukel said. “This program is designed to meet that need head-on.”

The launch of the program comes as NJIT and the state of New Jersey advance major AI-related initiatives.

NJIT’s 2030 strategic plan prioritizes establishing the university as a “leading AI-centered university through focused investments in digital transformation and AI integration.”

Meanwhile, at the state level, New Jersey is investing in an AI innovation ecosystem — including the New Jersey Economic Development Authority’s forthcoming “AI Hub,” a state-of-the-art facility for researchers, startups and industry partners to pioneer AI breakthroughs.

• Read More: NJIT In Newark Releases New Strategic Plan
• Read More: NJIT Launches ‘AI Microcredential’: Literacy, Ethical Practices

According to NJIT, there is a surging demand in the labor market for professionals who understand both AI and business:

“AI-related job openings have been climbing rapidly — in the first quarter of 2025, U.S. companies posted over 35,000 AI-related positions, a 25% increase year-over-year. Notably, these roles are not limited to pure tech development; businesses are seeking hybrid skill sets, such as AI product managers, business analysts and strategy consultants who can guide AI-driven projects.”

“By blending business with applied AI, we are aligning with New Jersey’s strategic vision and preparing our students to fuel economic growth in this rapidly evolving field,” NJIT President Teik Lim said.

“This is about empowering the next generation of business leaders in New Jersey to harness AI responsibly and propel the state’s economy into the future,” Lim said.

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