Sesame Street Learn And Play Center To Open In Bergen County With Events And Giveaways

BERGEN COUNTY, NJ — The first Sesame Street Learn and Play center in the U.S. is set to open at the American Dream complex on Route 3 on Saturday with free gifts and activities and a parade.

American Dream and Sesame Workshop, the nonprofit behind Sesame Street, say the new attraction "will combine learning with play, offering an immersive experience for guests of all ages through the enchanting world of Sesame Street."

The educational play space includes a recreated Sesame Street set, Big Bird telling stories at his nest, and appearances by Elmo and Abby Cadabby.

To kick off Saturday's opening, they say they'll have these features:

• A Sesame Street Dream Parade at 11 a.m. Saturday, led by a 73-piece marching band, Abby, and Elmo. "Along the parade route, there will be exciting surprises that will culminate in a ribbon-cutting ceremony" at the end with Big Bird, they said. The parade is free for everyone to join, and then guests who purchase tickets can experience the play center.
• Free face painting, arts and crafts, and music from 10 a.m. to 1 p.m.
• Free gifts from 10 a.m. to 1 p.m.

“We are beyond thrilled to introduce this must-visit destination that will create an unforgettable educational experience, featuring iconic Sesame Street locations and its beloved furry friends,” said Bryan Gaus, senior vice president and general manager of American Dream.

Jennifer Ahearn, a senior vice president for Sesame Workshop, said, “Guests are invited to step into Elmo’s World, Hooper’s Store, and other fun stops for a hands-on playful learning adventure.”

Each day at the center, kids can step into a rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden, and laugh with Bert and Ernie. Guests can capture memories in front of Sesame Street landmarks, such as the iconic 123 Stoop and Oscar’s trash can. At the Sesame Street Community Center, kids can enjoy hands-on arts and crafts, and at the Bike Shop, they’ll learn about cause and effect with cranks and gears.

Kids can also head over to the Sesame Street Playground where they can climb, slide, and explore, discovering fun facts about nature. There's also a toddler area.

eParty rooms will be available for events and the Sesame Street retail store will complement the memorable experience.

To learn more about Sesame Street Learn & Play Educational Play Center at American Dream, visit https://www.americandream.com/.

American Dream, developed by Triple Five Group, is a 3 million square foot mix of entertainment, retail and dining. It's located at 1 American Dream Way, off Route 3 in East Rutherford, NJ.