Last Minute Voting Pushes Brain Freeze Ahead in Reader's Choice

For the , a non-local business narrowly beat out the RiverDell competition in a Reader's Choice poll as New Milford's earned a handful of late votes to win the title of Favorite Frozen Yogurt shop.

Last week's beat  by and this time around, the cool down spot of of River Edge by four. The business also took home the title on as well.

"When having the urge for ice cream you want something close to where you are at the moment," Dumont native Megan R. wrote on Yelp. "My brother and I stopped into Brain Freeze. They have not been open long but have already gained some regulars. They have unusual flavors for ice cream like mango and pineapple, which were just yum."

Brain Freeze, over on River Road, is an ice cream parlor featuring Nastos brand ice cream, a so-called "olde world" brand established in 1939. The shop serves ice cream, sherbet, Italian ices, frozen yogurt, frozen custard, ice cream cakes and pies.

" I stumbled upon in Sleepy Hollow NY while out for lunch during a work day," Northvale's Dom M. wrote on Yelp. "After a great experience there I decided to bring my wife to the New Milford location. First and foremost, their ice cream is top notch (Nasto's Homemade Italian Gelato) and comes in your typical flavors as well as some not so typical ones like Maple Walnut, my new personal favorite. Second, it is a family run business with a very friendly and courteous attitude. Also, the brightly colored interior is great for kids and adults alike. There is plenty of space to stand and sit inside and everything, including the restroom, is nice and clean. If you live in New Milford or the surrounding area do yourself a favor, forget DQ and Cold Stone and give this place a try, you won't be disappointed."

Brain Freeze is open seven days a week: Monday through Thursday, 10:30am to 10pm; Friday and Saturday, 10:30am to 11pm; and Sunday 10:30am to 10pm.