A tree grows in South Orange, and it's one of a kind. Ben Salmon and his staff at won the Le Creuset holiday display contest for their "tree" of cookware.
Salmon, whose staff will receive a set of cocottes and who wins a 5.5 quart dutch oven, explains the idea behind the award-winning display:
The concept: "Who needs presents under the tree when Le Creuset IS the tree!?"
We decided to go with a simple elegance that is the epitome of Le Creuset and didn't want to take away from the product itself, only complement it and highlight its beauty. And best yet, we can still easily show and sell the product to our fabulous customers, making this beautiful display just as functional as the cookware itself.
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