New Plant-Based Sweet Shop To Open In Sea Girt On Friday

SEA GIRT, NJ – Fans of plant-based baked goods rejoice because Cinnaholic is opening a store in Sea Girt this Friday morning.

Known for out-of-this-world cinnamon buns that are 100 percent vegan, Cinnaholic, with 50 locations around the U.S. and Canada, is bringing its second New Jersey store to the Sea Girt Square on Route 35.

Owned by New Jersey natives William Troy and his wife Erin, the Cinnaholic in Sea Girt will be offer guests during its grand opening $1 cinnamon rolls from 10 a.m. to 2 p.m. and is also running an offer on their Facebook page where 10 lucky people will win free cinnamon rolls for a year.

For Troy, who is a vegetarian along with other members of his family, plant-based franchises were something that he was looking into, and after doing his research, and a family taste test, of course, he decided to become a Cinnaholic franchisee.

“I started looking at vegan franchises, and I discovered this one, and I remembered them from being on Shark Tank a few years ago,” Troy said to Patch.

“The more I researched it, and I brought my family up to Westfield (the other Cinnaholic location in New Jersey) and had my kids try it, and they loved it.”

Cinnaholic is known for their cinnamon bun flavors, including “Old School,” a classic cinnamon roll with vanilla frosting, “Cookie Monster,” which has cream cheese frosting, cookie dough, chocolate chips, and chocolate sauce drizzled on top, and “Tropical Bliss” a raspberry frosting topped bun with fresh blueberries, bananas, and coconut.

They also offer brownies, cookies, “baby buns,” “Cinnacakes,” and Dole Whip products.

Cinnaholic Sea Girt will be open seven days a week from 10 a.m. to 9 p.m. Sunday through
Thursday and 10 a.m. to 10 p.m. Fridays and Saturdays. You can also follow them on Facebook
and Instagram.