Purchase Periodically Putting Peeps In Pepsi (It's That Time Again)

PURCHASE, NY — Arguably the biggest idea to come out of the Hudson Valley is making a triumphant return in time for spring, but the Purchase-based company still refuses to call its magnum opus "Peepsi."

Purchase-based Pepsico announced that PEPSI x PEEPS, the "partnership that broke the internet in 2021," has returned for 2023, and the marshmallow-flavored cola is now available in stores for the first time ever. The company is inviting fans everywhere to usher in spring with the one-of-a-kind treat, available for a limited time only.

In 2021, PEPSI x PEEPS made its debut, becoming one of the most talked about collaborations and pop culture moments since Justin and Janet. PEPSI x PEEPS trended everywhere, from Twitter to late night television. The cans even sold for hundreds of dollars on sites like Ebay. The unlikely marriage was only available for 3,000 select fans at the time, but the idea intrigued cola drinkers everywhere and drove consumer demand, which is why PEPSI x PEEPS have decided to "make their relationship status official" and deliver the beverage to retail shelves across the U.S.

The company describes the unexpected flavor combination in PEPSI x PEEPS as a "surprisingly delicious beverage combining the refreshing taste of Pepsi cola with the classic sweet PEEPS."

The special spring cola offering comes in an instantly recognizable PEEPS-inspired design in vibrant yellow packaging.

"We couldn’t be more excited to reignite our partnership with PEEPS, bringing two iconic brands back together after the frenzy of consumer interest in 2021," said Katelyn Meola, Director of the Pepsi brand. "The collaboration is truly unparalleled – a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and PEEPS® lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in PEPSI® x PEEPS® this time around."

To celebrate the limited-time product launch, PEPSI x PEEPS is borrowing Snapchat’s innovative augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive PEPSI x PEEPS merchandise.

"The PEEPS brand is always looking for new and exciting ways to bring our delicious Marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their 'PEEPSONALITY,'" PEEPS Brand Manager Caitlin Servian explained. "After the astonishingly positive response from our fans to the first PEPSI x PEEPS collaboration, we are thrilled to bring back the offering just in time for spring."

PEPSI x PEEPS products are available for purchase nationwide in 7.5 oz Pepsi mini-can multipacks and 20 oz. bottles. Find out where to purchase PEPSI x PEEPS products here.