Italian Bakery With Ties To Starbucks To Open Midtown Location

MIDTOWN MANHATTAN, NY — An Italian bakery that dishes its goods in high-end Starbucks stores is opening its first stand-alone location in New York City.

Princi is set to open its doors in the coming weeks at its new location on Broadway and West 51st Street in Midtown Manhattan, according to a press release. The opening was originally scheduled for Thursday, Oct. 25, but has been delayed.

The business, founded in 1986 by Italian baker Rocco Princi, opened its original location in Milan.

The new Midtown bakery's decor takes inspiration from the original Milanese location by featuring natural materials, earth-colored stone and fixtures such as a 20-foot wall displaying the ingredients that go into Princi's baked goods.

Princi will source its ingredients from Italy and local vendors. The bakery's menu includes a wide range of baked goods staples such as croissants, danishes and breads as well as more specialized items such as steel-cut oats with Italian jam, baked eggs in a spicy tomato sauce and sandwiches with prosciutto cotto and fontina cheese. The bakery will also serve a lunchtime menu featuring soups, pizzas and hot entrees.

The Midtown bakery will be Princi's third stand-alone location in the United States. Princi previously opened outposts in Seattle and Chicago and has a number of international locations in cities such as London. The bakery entered a financial relationship with Starbucks in 2016 and serves its goods at the chain's higher-end Starbucks Reserve locations.

In addition to opening the Midtown location, Princi will begin serving its goods at the Starbucks Reserve in the Meatpacking District, according to a press release.

Photos courtesy Princi/Starbucks