Business & Tech
Rihanna's Savage X Fenty Set For Opening Night At Cross County Center
The billionaire pop star and designer's company says the brand "embodies fearlessness, confidence and inclusivity."
YONKERS, NY — Rihanna is taking Cross County Center by storm and the pop icon, turned fashion mogul, is bringing the same message of empowerment from her music to her retail empire.
"We want to make people look good and feel good," Rihanna said. "We want you to feel sexy and have fun doing it."
Cross County Center announced the official grand opening celebration of Rihanna's Savage X Fenty will be held on Friday, July 12, at 10 a.m.
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The global lingerie, innerwear, and apparel brand carefully cultivating a reputation for "inclusivity, fearlessness, and confidence" will have its newest location in a 3,000 sq. ft. space with a unique design and layout.
SEE ALSO: Rihanna Lingerie Brand 'Savage X Fenty' To Open Westchester Flagship
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The celebration will include giveaways, a live DJ set and light refreshments. The first 75 customers to make a purchase will receive a complimentary gift.
Savage X Fenty has been celebrated in fashion circles for disrupting the marketplace with its unique celebration of individuality, providing a wide range of affordably priced styles in lingerie, loungewear, sleepwear, and sportswear, available in sizes XS–XXXXL.
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