Target Opens New Style Concept Store In SoHo: See Inside

NEW YORK CITY — Target has opened its newest concept store in SoHo this week that will focus on style, fashion, beauty, home and lifestyle.

The Target SoHo store, located at 600 Broadway, is being touted as a place where "everyday shopping meets play, discovery and style.”

Customer can expect to find trendy apparel, curate gift ideas, home goods and more.

Key additions to Target SoHo include:

Curated By: A seasonal edit led by the Target team in partnership with NYC tastemakers. Curated By connects guests to influential voices in fashion and lifestyle, offering a personal glimpse into their favorite Target finds across fashion, beauty and home.

Kicking off the first "Curated By" edit will be actress and comedian Megan Stalter.

The Drop at Target SoHo: Located on the first floor of the store. The Drop will feature a showcase of seasonal styles, with new collections dropping monthly. Target SoHo keeps pace with guests' ever-evolving mindset — delivering fresh, relevant and exciting finds across fashion, beauty, home and lifestyle.

Broadway Beauty Bar: A first-of-its-kind, rotating curation of Target's best beauty picks, hand-selected by top talent in the beauty space. At launch, celebrity makeup artist Katie Jane Hughes will curate her must-have Target beauty picks for a fresh take on what's new and next. It's a beauty playground designed for experimentation, creativity and social sharing. Guests can explore trending products, try samples and capture content in the Viral Vanity studio.

Gifting Gondola: This photo-ready installation is designed for playful discovery and gifting inspiration. Complete with a convex mirror for capturing festive reflections, the Gifting Gondola will showcase an assortment of exclusive Target-branded merchandise.

"With Target SoHo, we're bringing together the best of Target and the best of New York — elevated products, immersive storytelling and an experience that invites guests to explore, express and get inspired. This store is a bold reflection of our commitment to style, Cara Sylvester, executive vice president and chief guest experience officer, told Patch.

Target SoHo will be celebrating their grand opening weekend on December 13 and 14, featuring customized charm jewelry on Saturday from Brooklyn’s Haricot Vert, and complimentary NYC-inspired treats from Utopia Bagel, Supermoon and hot beverages from Poppy’s.