At Home Opens 3d NY Store In Rochester

ROCHESTER, NY — At Home Group Inc., one of the fastest-growing retailers in the nation, opened its newest location in Rochester Wednesday, Oct. 11 at 1100 Jefferson Road. The new store is the northernmost location for At Home and the third in the state, with other locations in Syracuse and Albany.

The new, 85,000-square-foot store offers more than 50,000 home décor items from furniture, mirrors, rugs, art and housewares to tabletop, patio and seasonal décor, including more than 100 artificial Christmas tree varieties.

“We are executing on the tremendous opportunity that we see in this market,” said At Home Chairman and CEO Lee Bird. "We want to be Rochester’s home décor superstore of choice as we continue to grow our presence in upstate New York.”

Shoppers will find style ideas throughout the store, with room vignettes that are continually updated to showcase the latest trends and seasonal items. More than 400 new products arrive each week to provide fresh inspiration.

“At Home brings a one-stop shop for home and holiday décor to Rochester, with items to fit any budget or style,” said At Home Store Director Shannon Ferguson. “We welcome everyone to come in, explore our new store and find decorating inspiration to turn any house into a home.”

The store will hold a grand opening celebration Saturday, Oct. 21, beginning at 9 a.m., with mystery gift card giveaways valued at $20 to $200 for the first 50 people in line.

The Rochester At Home is one of more than 25 new store openings across the U.S. this year for the home décor chain and will bring 25 jobs to the area.

Photo credit: Submitted.