Rockville Centre Shop 'Broadened Horizons' By Winning Free Ad Campaign

ROCKVILLE CENTRE, NY — The Fitting Curve, a small business in Rockville Centre, was a 2023 recipient of Spectrum Reach's "Pay It Forward" program.

As part of the grant, the Fitting Curve received a free TV ad campaign for its lingerie shop.

"As a small business, traditional forms of marketing always seemed out of reach for us. The ‘Pay It Forward’ program allowed us to reach not only our target demographic but also so many new clients," said Stephanie Vincent, Co-Founder of The Fitting Curve. "It really broadened our horizons of how investing in marketing but also in ourselves is worth it. We were surprised how much our commercial stayed with viewers and potential clients weeks and months after it aired and the word of mouth. It really proved the point of paying it forward."

The 2024 "Pay It Forward" initiative is now accepting applications. Spectrum Reach said it will 250 underserved small business owners nationwide access to expert advertising and marketing resources.

Local entrepreneurs selected will receive a live and streaming TV campaign worth up to $15,000, along with a custom-produced 30-second commercial and other mentoring resources.

"Small underserved businesses are critical to the local economies of the cities and towns we serve, and they often need help connecting their message to their potential customers," said Michael Guth, Senior Vice President of Marketing for Spectrum Reach.