Local business creates an oasis for the ‘beyond burned-out’

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By Jackie Berg

Even the pandemic can't alter the growth and optimism of local business owner, Dee Earle-Browning.

The enterprising entrepreneur, who owns and operates two area Your CBD Stores, believes that it’s important for New Yorkers to have the opportunity to see and celebrate resilience, whenever and wherever it’s witnessed.

This month, one of the coldest and dreariest of the year, she’s inviting Sayville area residents to come in and visit her newest location during a week-long open house created to showcase Browning’s community oasis.

Why February?

“Because it’s needed,” says Browing, who plans to provide a free gift to open house visitors while supplies last and BOGO 50% OFF all products during the week-long promotion taking place February 1 through February 5. Store visitors will also be invited to enter for a chance to win up to $10,000 in prize awards in Your CBD Store’s Feelin’ Good, like you should sweepstakes.

BEYOND ‘BURNED-OUT’

Sayville residents, particularly parents of school-aged children, are facing unprecedented pandemic-related stress and burnout levels, according to Browning.

"You can see it in New Year's Resolutions," says Browning. “Typically, like most Americans, the majority (50%) of Sayville's residents would be making bold resolutions. This year, we're seeing more and more customers who just want to make it through the week with a little less stress and an hour or two more of sleep than the week before."

Those with chronic conditions face even greater challenges, according to Browning, who says that a growing number of customers are seeking relief from challenges associated with everyday pain and inflammation, and almost ‘everyone’ is suffering from pandemic-related sleep issues.

It’s a troubling trend, according to Browning, who hopes Sayville’s Your CBD Store will continue to be an oasis for a consumer market that is “beyond burned-out.”

Her newest store boasts 1,000 square feet of retail space to house Your CBD Store's signature line of SUNMED products focused on calming everyday stressors, improving sleep, helping shed pandemic pounds and managing inflammation.

As important, it's "warm and welcoming," according to Browing.

"Everyone needs an escape," she says.

And that's exactly what Browning hopes to deliver at her new location.

TAKE CARE

"Managing the elevated stressors of the pandemic is key," says Browning.

Our body's natural fight or flight response system has been overdrive, according to mental health professionals, who say this type of long-term exposure to stress is leading to an increased incidence of post-traumatic stress disorder, which, until recently, was more likely to occur within high-risk populations like active military members, veterans and first responders.

In late 2020, the Centers for Disease Control (CDC) reported that more than one quarter (26%) of our nation’s general population has PTSD (or related PTSS).

Sayville’s veterans, first responders, health care and other frontline workers are at particular risk, according to the experts, who warn that women are particularly vulnerable and twice as likely to be diagnosed with PTSD.

Many women are seeking non-addictive products to cope, are shifting to supplements, according to the Brightfield Group, which reports that consumption of CBD and related products like Delta 8 are on the rise among millennial moms.

A CVS study reports that compared to men, women often do not prioritize their own mental health because of their focus on taking care of others.

All too frequently, sleep suffers. Residents here lost 25.1 hours of sleep weekly last year, which is 3.7 hours higher than the national average, according to an Ocere sleep study, which reports on average Americans are losing 21.4 hours of sleep weekly in 2021.

Experts at the CDC consider sleeplessness a public health concern.

PUTTING A STOP TO STRESS-RELATED EATING

Sayville residents are turning to comfort foods to manage stress, according to experts who report that over-eating is nearing epidemic levels with one third of all adults reporting stress-related eating.

Moms (and dads) need a break, according to a newest Stress in America poll by The Harris Poll on behalf of the American Psychological Association (APA).

The poll revealed what most Sayville area residents already know: Our households are at a critical tipping point.

The majority (63%) surveyed feel uncertain about the future. Among millennials, the problem is far greater. Around half of millennials (49%) said that the pandemic has made planning for their future feel "impossible."

"We've got to help our young families and other at-risk residents restore their inherent sense of resiliency," says Browing, who says this mission is greater than her newly opened location.

This mission is greater than a newly opened location, according to Browning.

Editor’s Note: Sayville’s Your CBD Store Open House event is scheduled to launch Tuesday, Feb. 1 and will conclude on Saturday, Feb. 5. Everyone is welcome to come in anytime between 11 a.m. and 6 p.m. and get a free gift while supplies last, as well as BOGO 50% Off the store’s CBD products. Sayville’s Your CBD Store is located at 64 Railroad Avenue (11782). To learn more call (631) 319-1261.

Author Jackie Berg is the publisher of three Michigan-headquartered news organizations and recipient of Women in Communications 2019 Vanguard Award, in addition to numerous National Newspaper Publishers Association and Michigan Press Association awards. Visit the Health Hub to learn more.

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