Popular Bagel Spot Set To 'PopUp' Soon On Upper East Side

UPPER EAST SIDE, NY — Following the recent opening of its second Manhattan location, a hit pre-order bagel spot will soon "pop-up" on the Upper East Side.

PopUp Bagels, the popular bagel shop, is expanding its presence in New York, signing a 1,782-square-foot lease to open its third Manhattan location at 1457 Third Avenue, on the corner of 82nd Street, officials said.

The new Upper East Side location is scheduled to open later this month, but no official opening date has been released.

PopUp Bagels breaks the mold of traditional bagel shops by serving whole bagels, encouraging customers to tear and dip rather than the typical slicing and spreading.

They sell whole, made-to-order bagels with a rotating variety of schmear flavors - including pesto butter, scallion cream cheese, chocolate chip cannoli cream cheese and many more.

Established four years ago by Adam Goldberg in a Connecticut backyard as a pandemic passion project, the brand has since triumphed as the best bagel winner for two consecutive years at the Brooklyn Bagelfest, Patch previously reported.

PopUp Bagels subsequently expanded into retail, with locations at 177 Thompson Street and 338 Columbus Avenue.

Just like previous locations, the new shop will sell bagels to walk-in customers in packs of three, Goldberg said.

Customers may also pre-order to get their hands on a bag of bagels — the minimum order is one dozen, with two spreads or schmears. You can add additional bagels, fish, or schmears, but there are no sandwiches on the menu.

The bagel shop starts serving customers at 7 a.m. and stays open until they run out of bagels, officials said.

In addition to its Manhattan locations, PopUp Bagels has established a presence with five shops in Connecticut, one in Massachusetts and another on Long Island.